What The Numbers Say: YouTube Influencer Marketing Statistics

youtube influencer marketing statistics

Instagram isn’t the only platform out there when it comes to influencer marketing.

By some metrics, YouTube is the biggest social media platform in existence, making it an excellent place to focus your influencer marketing efforts.

As an ecommerce brand, you should be taking advantage of the world’s largest video platform to meet your marketing goals.

Let’s take a look at some eye-opening YouTube influencer marketing statistics.

There are ~2 Billion People on YouTube

At the latest count, YouTube had 2 billion logged-in viewers each month.

That doesn’t even account for the large number of people who use YouTube without logging into an account.

Only one other website can claim a higher user base: Google.

73% of U.S. Adults Use YouTube Regularly

Nearly three quarters of all American adults are on YouTube, making it the most popular online platform in the United States.

YouTube is even more widely used than Facebook (which is used by 69% of adults) and Instagram (which is only used by 37% of adults).

According to Pew Research Center, 51% of all YouTube users check the platform on a daily basis. In many cases, users check in several times per day. That means marketers have daily opportunities for brand exposure.

Personalization is The Key to YouTube Influencer Marketing

With many types of advertising, it’s hard to hone in on a specific type of audience.

A sigh of relief for marketers: YouTube is different.

Statistics show that YouTube viewers find 1.6x more value in videos that are relevant to their personal interests.

Viewers don’t watch videos because they have a famous actor in them, or because the production quality is fantastic. They watch videos on topics that are important to them on a personal level. When you find the right influencers to partner with, you can gain the exact audience you’re looking for.

YouTube is a Growing Resource for Buyers

Consumers are more informed than ever.

They want to know the pros and cons of a product or service before they buy, and YouTube is a popular tool for gathering this information.

Google found that there was a 2x growth in watch time for YouTube videos on “which product to buy” from 2017 to 2018.

YouTube Users Engage with YouTube Influencers

One of the best things about YouTube influencer marketing is that users and creators frequently interact with one another via comments, shout outs, and other forms of engagement.

From 2017 to 2018, there was a 70% increase in user engagement with creators and channels.

This back-and-forth relationship between influencers and viewers builds loyalty, and loyal fans are likely to trust the recommendations of their favorite creators.

Gaming is a Large Category for YouTube Influencer Marketing [But It’s Not The Only One]

There are millions of topics and interests to explore on YouTube, and it would be incredibly difficult to conduct research on all of them.

However, we do have stats for the gaming side of YouTube. 66% of female gamers watch gaming videos to relate to the gaming community, and nearly half of YouTube gamers spend more time watching gaming videos than playing games themselves.

Clearly, there’s a lot of content being consumed here, and people are finding community in watching YouTube videos- yet another reason why YouTube is perfect for influencer marketing.

youtube influencer marketing statistics

YouTube Influencer Marketing Statistics Recap

Are you convinced yet?

Let’s do a quick recap of the YouTube influencer marketing statistics we just discussed:

YouTube has 2 billion logged-in viewers each month.

73% of all American adults are on YouTube, making it the most popular online platform in the United States.

YouTube is even more widely used than Facebook.

51% of all YouTube users check the platform on a daily basis

There was a 2x growth in watch time for YouTube videos on “which product to buy” from 2017 to 2018.

From 2017 to 2018, there was a 70% increase in user engagement with creators and channels.

Make YouTube Influencer Marketing a Part of Your Strategy

If you take away anything from these YouTube influencer marketing statistics, it’s that YouTube is huge – and when brands partner with the right influencers, they can leverage the power of a loyal, engaged audience.

It’s true- your marketing strategy is crying for the advantage YouTube influencers provide.

Ready to get started? We got you covered.

HelloConvo will help you create an influencer campaign that meets all of your goals. We find the best influencers to tell your story, vet their audiences, and ensure that they share your product in a way that raises brand awareness and, ultimately, drives sales.

Want to chat?

Schedule a free influencer strategy session at HelloConvo.

We can’t wait to hear from you!